Guides

Playbooks for postcards that actually work.

Short, specific, and practical. No fluff, no "in this fast-paced digital world," no eight-paragraph intros before the point.

Writing4 min read

Writing a postcard that doesn't go in the recycling

Three sentences. Specific reference. Soft CTA. The whole playbook in 4 minutes.

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Targeting6 min read

Home vs office: when to mail to which address

How to read the deliverability signal, and when to override the recommendation you get.

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Strategy5 min read

Verifying addresses without scaring the prospect

Where our data comes from, how we balance privacy with deliverability, and what to tell prospects when they ask.

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Design7 min read

Design for emotion, not information

Why a postcard isn't a brochure, and how to keep the AI illustrator from defaulting to corporate slop.

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Strategy5 min read

Timing your send: the cadence that actually moves pipeline

When to hit them with the postcard, what email to send before, and how to follow up without being annoying.

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Strategy8 min read

Recruiting postcards: how candidates actually react

How to run passive-candidate outreach on paper: what to draw, what to write, and what to avoid.

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