Home vs office: when to mail to which address
How to read the deliverability signal, and when to override the recommendation you get.
Every prospect comes back with one of three recommendations: mail to home, mail to office, or no deliverable address. Here's how to decide when to override it.
Default to home for senior people
If they're a VP or above at a 500+ person company, their assistant filters the office mail. Their kid hands them the mail at home.
If they work fully remote, common in tech post-2020, there is no office to mail to. Home is usually the only real option.
Default to office for individual contributors
Engineers, designers, mid-level managers: they're at the office or hybrid, the mail gets to their desk, and the office is a more frictionless place to receive a postcard than home (no kids, no spouse, no "why is there mail for you?").
Picking the address on a card
When you review a card you pick one address for it: home or office. A card mails to one place, so there's no "send to both" toggle to reach for.
If you genuinely want to hit a high-value prospect at both, add them to the campaign twice, once with each address, and let each card carry a different message. You'll spend the credits for two cards, so save it for accounts where that's obviously worth it.
Tip
Two cards arriving in different contexts (home on a Saturday, office on a Tuesday) is twice the exposure without being annoying. Just be deliberate about which prospects earn it.
When to skip the prospect
If neither address comes back verified, skip them. Don't mail to a guess.
If the only address we found is a co-working space (WeWork, Industrious, etc.), the postcard usually gets lost. Use email for those.
Trust the deliverability score. It exists because returned mail is a waste of a card.