Home vs office: when to ship to which address
How to read the deliverability signal, and why "both" is sometimes the right answer.
Our scan agent gives you a recommendation per prospect: HOME, OFFICE, or COURIER. Here's how to decide when to override it.
Default to home for senior people
If they're a VP or above at a 500+ person company, their assistant filters the office mail. Their kid hands them the mail at home.
If they work fully remote — common in tech post-2020 — there is no office. The system will mark them "COURIER" or just pick home.
Default to office for individual contributors
Engineers, designers, mid-level managers — they're at the office or hybrid, the mail gets to their desk, and the office is a more frictionless place to receive a postcard than home (no kids, no spouse, no "why is there mail for you?").
When to ship both
Two cases where shipping the same postcard to both addresses pays off:
1. The deliverability score on both is high. You're not gambling.
2. The prospect is a high-value account where redundancy is worth the extra $1.50.
Two cards arriving in different physical contexts (home Saturday morning, office Tuesday) is twice the touch points without being annoying.
Tip
If your campaign is small (<25 prospects), ship both as a rule. The marginal cost is meaningless compared to one extra reply.
When to skip the prospect
If both addresses are flagged unverified, skip them — don't ship to a guess.
If the only address we found is a co-working space (WeWork, Industrious, etc.), the postcard usually gets lost. Use email for those.
Trust the deliverability score. It exists because we got tired of paying for returned mail.